Broker Check

781 Chestnut Park Lane
Hoover, AL 35226-1727


Richard L. Farrar



Financial Planning

We understand that financial success doesn’t just “happen”… it is achieved through commitment, planning, and effective implementation.  Our clients value having a relationship with someone they trust to guide them through the myriad of often-conflicting options. We develop comprehensive strategies for our clients and then facilitate and manage the various financial components in order to pursue success.

We pride ourselves on providing sound, fully-integrated financial strategies. With a track record of intelligent financial, economic decision-making, we are guided by a philosophy that is anchored in superior client service, integrity, and dependability. Our clients receive the highest, most personalized level of service, delivered with the razor-sharp efficiency required to build and protect wealth in today’s fast–paced world.

All investing involves risk, including the possible loss of principal. There is no assurance that any investment strategy will be successful.

Our services in this area include, but are not limited to:

We provide a full range of planning services, all of which have the potential to be customized to meet your particular needs:

  • In-depth financial analysis of current situation
  • Establishment of life financial objectives, both short and long term
  • Creation of realistic timeline and quantification of success
  • Team analysis and explanation of opportunities
  • Written analytics and recommendations
  • Open communication in the form of family and team meetings to determine chosen path from recommended options.