Broker Check

781 Chestnut Park Lane
Hoover, AL 35226-1727


Richard L. Farrar



Investment Planning

For our clients, many of whom possess significant wealth, it is critical that their money is working efficiently and, yet in a prudent fashion. One of the key principles of sound investment management sits on the premise that if your money is not being put to work - ultimately you're working twice as hard to retain that wealth. The landscape of investment planning continues to evolve everyday and the appropriate solution to meet your particular needs may not be achieved by your 401(k) plan or asset allocation alone. 

It is our experience that investment planning is only as successful as its methodology. With the use of the efficient frontier tool and various other portfolio theory applications we are able to utilize a planning process that guides our clients through a comprehensive risk analysis. The result is the creation of a personalized investment policy statement that will ground all the investment strategies and solutions we may apply on your behalf. Our clients choose how and to what degree we apply their investment policy statement and put it to work. 

Our ability to act on your behalf in a proactive, yet transparent fashion is important to the investment process we employ. With this in mind we integrate numerous unique financial planning tools and applications that allow our interface with clients to be seamless, accessible and in real time, all critical in today's world.. We also employ various other complimentary planning tools that focus on asset allocation strategies, and reporting. All these tools collectively, with our years of experience combine to create a powerful and customized investment experience unique in our industry.

Our services in this area include, but are not limited to:

  • Analysis of Risk Tolerance
  • Assessment of Current Portfolio Effectiveness
  • Creation of an Investment Policy Statement
  • Discussion of Investment Opportunities
  • Analysis of Resource Availability
  • Diversification Plan for Current and Future Resources
  • Need for Income versus Legacy Creation
  • Reporting and Monitoring Protocol

Asset allocation, which is driven by complex mathematical models, cannot eliminate the risk of fluctuating prices and uncertain returns. A  diversified portfolio does not assure a profit or protect against loss in a declining market. all  investing involves risk, including the possible loss of principal. There is no assurance that any investment strategy will be successful.